RIVULET OUTFITTERS

THE CHALLENGE

To create an installation that, through proper design, is self-explanatory and easy to use for the user. The use should be able to deduce the connection between all the screens within the installation and the relating promotional material, understand how to interact with the various apps, and feel immersed within a curated experience.

THE BRAND

The original, more stylistic logo was refined to better fit with Rivulets theme of simplicity. The colours were also modified to brighter ones which better represent feelings felt while being in nature as well as being more welcoming overall.

The finalized logo is seen throughout all deliverables and interactions with the brand.

THE INSTALLATION

ROTATING PRODUCT STATION

Allowing a 360° view of the Trekker backpack, an item sold by Rivulet, this station utilizes a motion-sensor to allow users to digitally rotate the backpack.

Throughout the rotations, stop points highlight various details of the bag. Furthermore, an additional interaction, a swipe forward on these stop points displays additional information on the bag and the brand. These highlights include information about the bag’s available colours, the brands sustainability, and additional product features. After a minute of inactivity, an informatic screensaver will loop over the station.

Next to the station are product cars meant to provide additional information about the bag to buyers who aren’t yet certain about purchasing the product. More information about these cards can be found below.

View a demo here!

All images and graphics within this project are my own with the exception of:

• The first four images seen in the knockout in the screensaver video
• The base framework for this app is provided by my professor, WADe Clarke

ALTERNATIVE INPUT APP

Outdoorism to one shopper may hold a different meaning than to another shopper. With so many types of activities, it may be overwhelming trying to navigate which clothing and what gear is best suited for your adventure.

This station helps take out the guesswork by presenting the user with different collections for all adventurers – from the urban photographer to the weekend fisherman. On a pedestal in front of the station are three items and three associated buttons. Users pick up items one at a time to bring a collection onto the screen. By pressing the button associated with the collection being viewed, the user will be able to access additional information about the item.

After a minute of inactivity, the station will reset to an informatic screensaver

View a demo here!

All images and graphics within this project are my own with the exception of:

• The aerial image of the forest is provided by my professor, Steven Evans
• The base framework for this app is provided by my professor, WADe Clarke

TOUCHSCREEN ORDERING APP

Visualize before you buy! This station reinvents and streamlines the checkout process! Using a touchscreen, users can see various combinations of outfits built from clothing found in the store.

The user can swipe on the front and back of a female and male model, swiping out different head accessories, tops, pants, and shoes. Users also have the choice of randomizing an outfit.

Once content with their order, users can access and edit their cart, choose from different sizing options and print their receipt. This receipt is brought to the cashier who can pull their order form the back.

After a minute of inactivity, the station will reset to an informatic screensaver

View a demo here!

All images and graphics within this project are my own with the exception of:

• The background image of the forest
• The base framework for this app is provided by my professor, WADe Clarke

LOOPING MOTION GRAPHICS

Typing together the whole experience, reinforcing the brand, and adding to the overall experience of the user are a series of three looping motion graphics in the center of the installation. Created using kinetic typography, these videos display strong imagery of activities done outdoors as well as calls to action for outdoor experiences.

PLEASE NOTE: as to not distract the customers, there is no audio in these videos. The videos are purely visuals.

All images and graphics within this project are my own with the exception of:

• Some videos are sourced from my professor, Steven Evans
• Some videos are sourced from Pexels.com

COMMUNICATIONS

IN CONCLUSION...

The concept of this installation is not limited to an in-store experience. Due to its format and portability, it can easily be used to draw attention to the store at pop-ups or festivals. It can also be repurposed to fit the products and imagery of any store of brand.

Furthermore, the concepts used within the project reach far beyond retail usages. It’s not hard to imagine these apps being developed for interactive learning experiences, such as in museums and galleries in the classroom, in workplace simulations, and so much more.